Steal these ideas! : marketing secrets that will make you a star / Steve Cone.
"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
Record details
- ISBN: 1576601919
- ISBN: 9781576601914
- Physical Description: ix, 188 pages : illustrations ; 22 cm
- Edition: 1st edition
- Publisher: New York : Bloomberg Press, 2005.
Content descriptions
- General Note:
- Includes index.
- Formatted Contents Note:
- Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.
Search for related items by subject
- Subject:
- Marketing.
Available copies
- 1 of 1 copy available at NC Cardinal.
- 1 of 1 copy available at Madison County Public Library. (Show)
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Madison Main Library | 658.8 CON (Text) | 30229100419984 | Adult Nonfiction | Available | - |
Accessibility Features
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| 003 | CARDINAL | ||
| 005 | 20060130112043.0 | ||
| 008 | 050614s2005 nyua 001 0 eng | ||
| 010 | . | ‡a 2005016691 | |
| 020 | . | ‡a1576601919 ‡q(alkaline paper) | |
| 020 | . | ‡a9781576601914 ‡q(alkaline paper) | |
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| 100 | 1 | . | ‡aCone, Steve, ‡d1950- ‡0(CARDINAL)800967 |
| 245 | 1 | 0. | ‡aSteal these ideas! : ‡bmarketing secrets that will make you a star / ‡cSteve Cone. |
| 250 | . | ‡a1st edition | |
| 264 | 1. | ‡aNew York : ‡bBloomberg Press, ‡c2005. | |
| 300 | . | ‡aix, 188 pages : ‡billustrations ; ‡c22 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 500 | . | ‡aIncludes index. | |
| 505 | 0 | . | ‡aThree hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be. |
| 520 | . | ‡a"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher. | |
| 650 | 0. | ‡aMarketing. ‡0(CARDINAL)245257 | |
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