The tipping point [electronic resource] : How little things can make a big difference. Malcolm Gladwell.
From the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.  The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Electronic resources
Record details
- Physical Description: 1 online resource
Content descriptions
- Target Audience Note:
- Text Difficulty 8UG/Upper grades (9th-12)1160 Lexile.9.1 ATOS Level
- Reproduction Note:
- Electronic reproduction. New York : Little, Brown and Company, 2006. Requires the Libby app or a modern web browser.
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- Subject:
- Business.
Psychology.
Sociology.
Nonfiction.
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Accessibility Features
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| 245 | 1 | 4. | ‡aThe tipping point ‡h[electronic resource] : ‡bHow little things can make a big difference. ‡cMalcolm Gladwell. |
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| 520 | . | ‡aFrom the bestselling author of The Bomber Mafia : discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.  The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis | |
| 521 | 0 | . | ‡aText Difficulty 8 |
| 521 | 2 | . | ‡aUG/Upper grades (9th-12) |
| 521 | 8 | . | ‡a1160 ‡bLexile. |
| 521 | 8 | . | ‡a9.1 ‡bATOS Level |
| 533 | . | ‡aElectronic reproduction. ‡bNew York : ‡cLittle, Brown and Company, ‡d2006. ‡nRequires the Libby app or a modern web browser. | |
| 650 | 7. | ‡aBusiness. ‡2OverDrive | |
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| 650 | 7. | ‡aSociology. ‡2OverDrive | |
| 650 | 1 | 7. | ‡aNonfiction. ‡2OverDrive |
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