The tipping point [electronic resource]. Malcolm Gladwell.
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Electronic resources
Record details
- ISBN: 9781594831713
- Physical Description: 1 online resource (3 audio files) : digital
- Edition: Abridged.
Content descriptions
- Participant or Performer Note:
- Narrator: Malcolm Gladwell.
- Target Audience Note:
- Text Difficulty 8UG/Upper grades (9th-12)1160 Lexile.9.1 ATOS Level
- Reproduction Note:
- Electronic reproduction. New York : Little, Brown & Company, 2000. Requires the Libby app or a modern web browser.
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- Subject:
- Business.
Sociology.
Nonfiction.
Other Formats and Editions
Accessibility Features
Summary:
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
